Updated: Dec 10, 2019
“The way to gain a good reputation is to endeavor to be what you desire to appear.” | Socrates
How often have we held certain feelings toward someone without really understanding why? Those feelings or perceptions are the brand reputation you associate with that person, and result from all of your interactions with them over time. They can be feelings of love, trust, integrity and hard work, or of deceit, mistrust and pain. Whatever they are, we unconsciously are creating our brand every moment of the day through the little things we think, say and do.