Updated: Jan 7, 2020

“We must believe that we are gifted for something, and that this thing, at whatever cost, must be attained.” -Marie Curie

If you look at the most successful businesses in the world, top athletes or performers, or even brilliant musicians, they all have one thing in common – they dominate their sector. Amazon doesn’t plan to just compete or be number two in their space, so why should you. At his peak, Tiger Woods wiped the ground with his competition in order to stay on top. Google wants to own a piece of every interaction on the internet. Unfortunately, many people take an ‘average is good enough’ approach to their work and careers. They may be inhibited and don’t want to stand out from the crowd, or perhaps they are fearful of success which will separate them from their tribe, or maybe they never had an exceptional role model. Who knows, but for many people, average is good enough. In the long-run this is a death spiral strategy for your and your business.