Updated: Jan 7, 2020
Selling your product or service is the 'critical event' in business. Period. We have taken this fact for granted, especially if our company is in growth mode or if we are bombarded by so many other important actions as we grow our businesses. For mid-sized companies, the path to success often lies through selling to large companies or organizations, or developing strategic partnerships with these large organizations. While the rewards can be high, it can be a challenging process, particularly if you don’t have clarity on how decisions are made in larger organizations. Here are a few tips that will reduce your frustration and increase your sales effectiveness with larger prospects.