Updated: Jan 7, 2020
“Nothing happens until a sale is made.” – Thomas Watson Sr., Founder of IBM
According to a May 2014 Gallup Survey of US Small Business Owners, “securing accounts/generating revenue” was identified as the most important challenge facing small businesses today. Rounding out the top three challenges were the related items of “cash flow” and the “availability of credit”. While sales growth has always been a priority for small and medium sized businesses, the recent combination of economic, technological and demographic factors have hit many businesses where it hurts – right in the sales pocket book!