Updated: Jan 21, 2020
Your responsibility as a business leader is to ensure the business thrives, and is creating long-term value for its shareholders, customers, and employees. Treat the development of a superb strategic plan as a duty, and don’t even consider starting unless you are deeply committed to its completion with your best effort possible.
Be passionate about the prospects for growth and transformation of your business. Use your commitment to increase your odds of success by building a plan with a clear understanding of the issues affecting your business, long-term strategic goals, bold growth initiatives, and then implement it with discipline and passion.